The Links at Rainbow Curve Golf & Country Club sits in Bentonville, Arkansas, a city in the northwestern corner of the state that has experienced significant growth in recent decades as the home of Walmart's corporate headquarters. The course was designed by Lyndy Lindsey, a regional architect who has worked on several projects across Arkansas and neighboring states. Bentonville's rolling Ozark terrain provides natural elevation changes and wooded corridors that shape the character of golf courses in the area. The routing at Rainbow Curve takes advantage of the property's topography, moving through a landscape typical of northwest Arkansas golf—hardwood forests, moderate elevation shifts, and occasional creek corridors. The name "The Links" follows a common naming convention in American golf, though courses in this region bear little resemblance to true links golf found on coastal dunes. Instead, players encounter tree-lined fairways and the kind of parkland conditions characteristic of inland courses in the Ozarks. The club serves the Bentonville community and the broader Northwest Arkansas region, which includes nearby Fayetteville and Rogers. As the area has grown economically and demographically, golf facilities like Rainbow Curve have provided recreational amenities for both long-time residents and the influx of corporate professionals. The course offers a private club experience in a market that has seen increased demand for golf and country club memberships over the past two decades.